Your front-end website can be a great communication tool to your members. The key is to keep it updated, easy-to-read and easy to navigate. Here are some ways you can achieve just that!
Use background images and colors that support your brand and message - FAA and BAAA
Use buttons and anchor text to help your member find what they're looking for on pages with a lot of content - AAGO
Highlight Testimonials Using Block-Quotes - AAGO
Use the ticket countdown settings in events to create urgency for registration - MMHA
Use news/blog categories to help organize and categorize your articles for your members
Create an 'Education' only Calendar View - AAA
Address common or recurring questions with an FAQ section - AAA
Bonus: Good for SEO as well!
Repurpose Your Flyers or other Promotional Artwork for your Event Details Section - AAN
Create a Photo Album Page by Embedding Your Facebook Albums - AAN
Engage New or Prospective Members with an 'Opportunities to Connect' Page - AANM
Bonus: Then add a link to your events calendar to drive that point home!
Showcase Your Advocacy Efforts Utilizing Blog Posts and Categories - AOBA
Use Blog Categories to Create and Highlight a Job Bank (Career Center) - NCFAA
Use Homepage Content Regions to Break Out Your Sponsors - CHCC