Your front-end website can be a great communication tool to your members. The key is to keep it updated, easy-to-read and easy to navigate. Here are some ways you can achieve just that!
Use buttons and anchor text to help your member find what they're looking for on pages with a lot of content - AAGO
Address common or recurring questions with an FAQ section - AAA
Bonus: Good for SEO as well!
Engage New or Prospective Members with an 'Opportunities to Connect' Page - AANM
Bonus: Then add a link to your events calendar to drive that point home!