The Membership Engagement Report gives you the opportunity to run a report showing member involvement and activity relating to events and e-commerce so that you can make smarter business decisions when it comes to your members.
At its core, the report shows whether your members have shown any engagement, defined as attending an event or purchasing something from your Ecommerce store, within a defined time period. If the member has just one event registration or Ecommerce purchase during the time period, the member is considered as "engaged."
For trade associations where a company is the member, the report looks one level down the family tree to the company's staff. If just one person on that company's staff has registered for an event or made an Ecommerce purchase, then the company is considered "engaged."
Find out which members are engaged in attending your events and purchasing your products, as well as members who aren't. Then, you'll be able to create a marketing plan to those not engaged or reward those who are!
Components of the Report
The member engagement report will show you all of the following:
Percentage of members engaged in events and e-commerce
Percentage of members not engaged in events and e-commerce
A list of all engaged members
A list of all members not engaged
Member information: Name, member type, billing address, shipping address, open balance
Gear options: Parent name, the member's phone and email, primary contact name, primary contact phone and email, and the option to add custom fields
The last event the member was registered for
The last order purchased by the member
To run this report, head to the Reporting tab on the backend and click on Member Engagement.
The report will pull from the beginning of the year through the current date to ensure that accurate data is expressed in your percentages. This date range is just the default range.
E-commerce engagement relating to members includes the customer and sub-customers (one level down).
Events engagement relating to members includes the customer and sub-customers (one level down).
Percentages are based on the number of dues-paying members and their sub-customers meeting the Events and E-commerce criteria, over the number of dues-paying members. Deleted records are not factored into this report.
Some columns show by default, while others are available under the gear icon. To sort the report by a particular column, click on a specific column header.
You can see a full list of the available columns here.
Export the Report
The report can be exported to a .pdf or .csv file by clicking the corresponding icon at the top right of the list.
PDF (printer icon) - includes only the columns that are shown in the list
CSV (paper with an "x" icon) - includes the data from all available columns