During this roundtable, Novi customers shared their experiences with options for monetization on their website. We learned that 74% of attendees were actively selling on their website (aside from memberships and event registrations), but 26% were not. Of the attendees, only 6% felt like they had a handle on monetization. Half of the attendees freely admitted they were beginners; 44% said they had some ideas but were unsure. You're in good company!
Below are some key takeaways from the roundtable:
Banner Ads:
Limit inventory; limit pricing options
Be simple
Standardization (sizing)
Ad Server Recommendations:
Google Ad Manager
Ad Plugg (thanks Ed from AATC)
Power. io (thanks Austin Apartment Association)
Basic vs. Feature Directory:
Offer as an add-on to the membership application
Auto-renew
Links to upgrades within the directory
Create multiple directories so you have more opportunities to sell
(Interested in a featured profile with the directory? Check out this help article)
E-Commerce:
Online store tips (what are they?)
Product Add-Ons for Membership and Events:
Pricing, Traffic, Driving Traffic:
Know Your Audience
Who are your members
How much exposure will advertisers have
Urgency
Limits
Ties to events
Marketing
Blogs
Digital magazines
Social media
E-mail
More than half of attendees endorsed the shared content in the roundtable, saying they would come back and watch again because of the great info shared; 44% self-identified as "ready" and 24% said, "Show me the money!"