What is Google Analytics 4 (GA4)?
Google Analytics 4 (GA4) is Google's advanced tool for website data collection and provides a more nuanced understanding of the customer journey and greater predictive capabilities than the previous iteration, Universal Analytics (UA).
In July 2023, Google stopped tracking UA numbers for analytics.
If your Google Measurement ID begins with UA-, you still have a Universal Analytics property and Google Analytics has stopped tracking your analytic data.
To continue tracking activity on your Novi site, a GA4 property number is needed instead of a UA.
How do I transition to GA4?
Luckily, creating a new GA4 property is pretty simple! You'll just need access to your Novi Association Settings and your Google Analytics workspace.
Follow along as we create a sample GA4 property:
Resources from Google