What is Google Analytics?
A freemium web service that Google offers to track your website's traffic and data.
How does my Novi website interact with Analytics?
During onboarding, the Novi team will ask you for your Tracking ID and add it to your site. If you're adding or editing your Tracking ID after onboarding, you can access this section by clicking the gear in the top right corner > Association Settings > Analytics/Scripts > Google Analytics Tracking ID for Frontend Website.
Once your website goes live, Google Analytics will start tracking your data. All analytics will be the responsibility of your organization to use and maintain.
See the screenshot below for the information that is needed.
What is Google Tag Manager?
According to Orbit Media, Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
If you input your Google Analytics Tracking ID, you'll need to manually input your GTM script, as depicted in the previous screenshot. However, if you'd prefer for GTM scripts to be automatically generated on your frontend pages, you'll need to choose "Use Google Tag Manager" instead of "Use Google Analytics" under Association Settings > Analytics/Scripts.
After you do, insert your GTM Container ID, which should begin with "GTM-".