What is Google Analytics?
A freemium web service that Google offers to track your website's traffic and data.
How does my Novi website interact with Analytics?
During onboarding, the Novi team will ask you for your Tracking ID and add it to your site. If you're adding or editing your Tracking ID after onboarding, you can access this section by clicking the gear in the top right corner > Association Settings > Analytics/Scripts > Google Analytics Tracking ID for Frontend Website.
Once your website goes live, Google Analytics will start tracking your data. All analytics will be the responsibility of your organization to use and maintain.
What is Google Tag Manager?
According to Orbit Media, Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
If you are using GTM, you will need to add the snippets of code so that you can then add the code into the Analytics/Scripts section of Association Settings.
This is found in the admin section by clicking the gear icon in the top right corner > Association Settings > Analytics/Scripts.
See the screenshot below for the information that is needed.