Digital marketing offers a wealth of data that your association can benefit from – no matter how big or small your team is. With the right tools in place, your marketing campaigns become more precise, and powerful analytics let you see what’s working and what’s not. Digital helps you optimize your marketing efforts, so you can stay focused on what you do best while still getting the results you want.

Aiden Austin from Feathr joined us to share how associations on using retargeting to increase event attendance, membership, and other non-dues revenue.