Roundtable: Surveys

May 6, 2020

Jaime Morgan, CAE avatar
Written by Jaime Morgan, CAE
Updated over a week ago

During this Roundtable, Novi AMS Customers shared information about how their organizations survey their members. The discussion included platform choice, survey length, delivery options, and best practices.  


Survey Platforms commonly used by our customers:

  • SurveyMonkey

  • Google Forms

  • SurveyGizmo

  • Formstack 

Questions that can achieve qualitative responses:

  • What was one good thing that you got out of the [meeting/event/program]?

  • Did you think this program was a good use of your time?

  • What [program/service] would you like us to offer? 

  • What other questions should we have asked in this survey? 

Tips for getting responses:

  • For a post-program survey, keep it short: 3-5 questions.

  • Consider holding the presentation materials or other content until people fill out the survey.

  • Offer incentives for respondents - enter them for a gift card drawing, etc. 

  • Consider surveying during the program/event for real-time feedback.

How Often?
This varied widely by the organization. Some only survey 2-3 times a year, others survey after every program. 

Novi Tips & Tricks
Embed your survey or form on a static page. See BAAA's Committee Form for an example, and read this article for instructions on how to do this on your Novi website.

As you know, Novi AMS integrates with both MailChimp and Constant Contact to keep your email lists up-to-date. Both of these platforms have their own Survey options. Check out their help articles below:




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