During this roundtable we discussed what retargeting is, and how it can be used to drive membership as well as provide opportunities to earn additional non-dues revenue. Our friends at Feathr presented the background of retargeting with use-cases and examples. We heard from Novi customers on how they use retargeting with Feathr, too!
Audience Poll: How familiar are you with Retargeting?
16% were very familiar with Retargeting and have utilized it;
21% were somewhat familiar - have heard or looked into retargeting but haven't utilized it
63% were unfamiliar and here to learn about it!
Find out more about Feathr, a marketing toolkit for associations and events, at their website!
Concerned about Cookies? Check out this resource from Feathr: How We Learned to Stop Worrying and Hate the Cookie
A big thank you to Tom Christmann with Feathr for co-hosting, and thank you to Gio at MMHA and Tonya at NATOA for sharing!