Your front-end website can be a great communication tool to your members. The key is to keep it updated, easy-to-read and easy to navigate. Here are some ways you can achieve just that!
Address common or recurring questions with an FAQ section - AAA
Bonus: Good for SEO as well!
Engage New or Prospective Members with an 'Opportunities to Connect' Page - AANM
Bonus: Then add a link to your events calendar to drive that point home!