In this week's roundtable, we discussed some great tools in Google Analytics for associations and some ideas on how associations using Novi can utilize them.
For example, did you know that you can see where users came to your site from? Analytics will tell you if they clicked to your site from Facebook, a web search, or another site.
Some great resources we chatted about:
Utilizing the Google Chrome - Page Analytics toolbar extension
Tip: Want to learn more? Google has free Analytics Academy Courses
Your site doesn't track analytics on the backend/admin side of the site, but admin views do count on the frontend. However, note that you can exclude IP addresses from your stats!