What is Google Analytics 4 (GA4)?
Google Analytics 4 (GA4) is Google's advanced tool for website data collection and provides a more nuanced understanding of the customer journey and greater predictive capabilities than the previous iteration, Universal Analytics (UA).
Important: In July 2023, Google stopped tracking UA numbers for analytics.
If your Google Measurement ID begins with UA-, you still have a Universal Analytics property and Google Analytics has stopped tracking your analytic data.
To continue tracking activity on your Novi site, a GA4 property number is needed instead of a UA.
How do I transition to GA4?
Luckily, creating a new GA4 property is pretty simple! You'll just need access to your Novi Association Settings and your Google Analytics workspace.
Follow along as we create a sample GA4 property:
Resources from Google