Looking to increase your non-dues revenue in 2024? Learn how other Novi customers are leveraging tools in Novi to increase their non-dues revenue!
In this roundtable, Novi customers discuss:
Ad spaces
Ecommerce store strategies
Directories
And more!
Key Takeaways:
Ad spaces can be sold on various areas of the website, including banners, logos, sidebars, and one-time alerts. Bundling ad space with sponsorships is an effective strategy.
Enhanced directory listings with logos and galleries can be included with membership dues. The association can populate listings to ensure value.
Subscriptions for education bundles and virtual learning libraries utilizing restricted blog categories and custom tickets have been successful revenue generators.
Custom landing pages and microsites for signature events allow for expanded branding and sponsorship opportunities.
Optional dues rules with opt-out abilities can generate revenue while allowing member choice.