By leveraging Novi groups, and Mailchimp email syncs, you can create automated drip campaigns in Mailchimp that can be used for new member onboarding, conference emails, membership renewals, and more!
In this roundtable, Novi customers discuss:
When to Use Drip Campaigns
Novi Group Ideas & Member Segmentation
Mailchimp Drip Campaign Setup
Drip Campaign Monitoring
Key Takeaways:
Drip campaigns can be very simple or have dozens (or even hundreds) of steps. Start small and iterate over and over, adding and adjusting as you go.
You can monitor each email individually to track conversion and use those emails to improve emails that are not as successful.
To save time, you can save a campaign you have already used as a template and then use it as part of a drip campaign.
By using Mailchimp’s tags along with Novi group syncs, you can slowly add users to a drip campaign for testing.
If this is your first time creating a drip campaign, you can create a Novi group of staff or trusted members for testing.