By leveraging Novi groups, and Constant Contact email syncs, you can create automated drip campaigns in Constant Contact that can be used for new member onboarding, conference emails, membership renewals, and more!
In this roundtable, Novi customers discuss:
When to Use Drip Campaigns
Novi Group Ideas & Member Segmentation
Constant Contact Drip Campaign Setup
Drip Campaign Monitoring
Best Practices
Key Takeaways:
Drip campaigns can be very simple or have dozens (or even hundreds) of steps. Start small and iterate over and over, adding and adjusting as you go.
Make sure to include the appropriate time delays between emails so they don't trigger all at once.
Consider leveraging AI tools built into Constant Contact to help generate content.
You can monitor each email individually to track conversion and use those emails to improve emails that are not as successful.
If this is your first time creating a drip campaign, you can create a Novi group of staff or trusted members for testing.