What is NPS?
Net Promoter Score (NPS) is a measurement tool that provides insight into customer or member loyalty and satisfaction. Associations can use this feature in Novi to identify their biggest supporters as well as identify areas for improvement.
"Member engagement is not what members do... it's how members feel."
- Amanda Lea Kaiser
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How NPS Works
NPS is measured on the basis of a main question that individuals will score from 0 to 10.
"On a scale of 0 to 10, how likely are you to recommend our association to a friend or colleague?"
Based on their numerical responses from 0-10, individuals are classified into three categories:
Promoters (9-10)
Passives (7-8)
Detractors (0-6)
An overall NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.
Example:
10 Promoters and 7 Detractors gives an overall NPS of 15 (48%-33%) in this example.
Once a baseline score has been established, association admins can work to improve their overall NPS score based on received feedback.
NPS surveys provides insight into the hearts & minds of individual members and a pulse on the entire membership.
How Responses Are Collected
Via Email
Admins can configure NPS survey settings (read more below). A selected Novi group will be emailed the main question and users can respond directly from their email: there is no login required!
Note: In Association Settings, update the NPS section of the Default Email Address for Transactional Emails if needed.
After providing a score, individuals receive one follow up question based on their score range.
Via Pop-Up
If an individual does not respond to the emailed survey within the allotted time, a pop-up will appear when they next visit the association website.
If users...
Close the Pop-Up: They will be shown the pop-up again in 3 days.
Select "Skip Survey": This instance of the survey will be skipped and they will not be asked again until the next round of survey responses is requested.
Establishing NPS Settings
The NPS feature can be configured by going to Members > NPS in the sidebar of the Novi backend and selecting the Settings tab.
Survey Group
Determine which individuals in Novi should receive the NPS survey.
Example: All Current Members, Members who have not been engaged in the last 90 days, Expired Members, etc.
>> Learn How to Create a Group with Member Engagement ConditionsA new group can be added to an active NPS survey at any time without impacting individuals in the existing groups.
Consider if the survey should be delayed and set a time frame (note: this will help ignore any individuals who may inadvertently enter a group briefly).
Set how often to re-send the survey to the individuals in the selected Novi group(s).
Given that companies don't have feelings, only people will be surveyed. As explained below in more detail, we will provide average NPS scores by company.
Survey Questions
Novi will suggest survey questions based on industry standards, but admins are welcome to adjust the text to match their association's tone.
Set a Main Survey Question. This question should be able to be answered on a scale of 0 to 10, with 0 being Not Likely and 10 being Likely.
Example: How likely would you be to recommend [Association Name] to another colleague?
Set a follow up question for Promoters (Score of 9+). This question will be an open text response.
Example: What aspects of [Association Name] do you value most?
Set a follow up question for Passives (Score of 7-9). This question will be an open text response.
Example: Can you share what we could improve or do differently to make your experience with [Association Name] even better?
Set a follow up question for Detractors (Score of 0-6). This question will be an open text response.
Example: We're sorry to hear that your experience isn't meeting your expectations. Can you provide specific feedback or areas where we need to improve to enhance your current experience with us?
Survey Emails
Novi's default text is available for survey emails or the text can be adjusted as needed.
Add a subject line for the NPS Survey Email.
Configure introductory text
Note: The Main Survey Question will be populated in the email after the entered text - there is no need to enter the question twice.
Example: Thank you for being one of our members. We’d love to know how your experience has been so far. We read each response - candid feedback is appreciated.
Determine if a follow up reminder should be sent to those who do not answer the survey after a week
Check the "Send follow up reminder if survey has no response for 7 days" box to enable this feature and a secondary email configuration will appear.
Admin Follow-Up
Novi can be used to create follow-up tasks based on survey responses.
Determine which scores should receive a task activity on the activity timeline for an association admin to follow up.
Check the box to select an admin to assign the tasks to for this score range.
Admin Notifications
Admins can be notified via email to receive notifications of NPS scores received within certain pre-defined ranges.
Determine which scores should be sent via email to admins and which addresses should receive those emails.
Check the box to reveal the input area and enter emails for this score range.
Post Survey Thank You Message
Configure messages that display to individuals after they have completed the survey.
Note: Consider carefully what to say to each score range (Promoters, Passives, Detractors) as these messages should be brief and concise.
Select Logo
Choose from Primary or Secondary Logo in the dropdown (logos are housed in Association > Association Settings)
The chosen logo appears on a white background so make certain to choose a logo that will appear correctly in the modal and on the follow-up emails
Make Survey Active
To begin collecting responses, toggle to Active in the top right corner.
If an Active survey is made Inactive it will reset the cadence for the included group(s). When the NPS survey is made Active again, the survey will start fresh for everyone in the selected groups.
Viewing and Managing NPS Responses
From the NPS Section
Navigate to Members > NPS in the sidebar of the Novi backend.
All captured responses will populate on the Scores tab. Responses can be filtered by:
Score Range
Score Period (Last 365 Days, Last 30 Days, etc.)
Date Range
Member Type(s)
Member(s)
From the Member Record
A badge is visible on records with the most recent NPS score received.
Click on the badge to see all NPS scores received from an individual including additional feedback.
Note: For company records, this badge will be the average of the most recent scores of individuals in the family tree.
Scores can also be viewed by going to Engagement tab on the record and clicking the NPS sub-tab.
When and How to "Ignore" a Response
Occasionally, individuals may select an NPS score by mistake. For example, a member meant to close the survey from their email but accidentally clicked an NPS of '5' while closing. Another example is an individual in the Novi group who was sent the survey in error and has since been removed from that group.
When there is genuine reason to believe a score should not be included in calculation of the overall NPS score, admins can choose to 'ignore' the score.
Find the score either by going to Members > NPS in the sidebar of the Novi backend or to the specific individual's record in Novi, then the Engagement > NPS tab. In the Action column, click the drop-down arrow and select "ignore".
Note: This will not remove the score or feedback from the NPS section, but will remove this score from the overall NPS calculation.
Follow-Up Tasks
Follow-up tasks can be set for each of the score ranges in the NPS Settings.
These tasks will appear on the Activity Timeline of the record, as well as in Members > Task Center in the sidebar of the Novi backend.